Some examples of the impact I've helped companies achieve
Being Positively FARFETCH
I spent 6 years as Global Sustainability Director at FARFETCH, building the sustainability strategy from scratch, and the team to deliver it. We drove both valuable business results, in terms of growth and customer loyalty, and positive change in the industry.
Developed, launched and scaled several circular service innovations including; Second Life - a consumer resale service live in over 30 countries, and drove significant incremental revenue and customer loyalty and; ‘Good Measures’ the online hub and set of tools helping 100s of our brand partners improve their own sustainability performance.
Grew ‘Conscious’ product sales (those products with at least one independent sustainability attribute) from 4% to 13% of global revenue mix, working alongside commercial supply, marketing and product development teams.
Set up programs that reduced carbon footprint per order >10% each year for 2 years, and a carbon neutral, ‘Climate Conscious Delivery’ consumer promise.
Advising boards to be bold
I regularly represent sustainability issues in the Boardrooms of companies I work for - including Pentland Brands, Kimberly Clark and FARFETCH.
I also hold a number of on-going 'Advisory Board' positions with both revolutionary young start ups, and industry bodies driving change at scale.
My experience in business strategy helps ensure I add value - putting sustainability in the context of genuine business need.
Advisory Board Member for Croissant, Compare Ethics and Vaayu - leading edge technology players in the sustainability, fashion, retail space.
A member of the Atomico Expert Advisory Network, and advisor to Venture ESG - providing guidance on various ESG topics for VC portfolio companies.
Steering Committee Member, for the Circular Fashion Innovation Network, and Advisory Board Member, of Fashion Declares - industry groups driving change.
Building brands with purpose
While at Pentland, I worked with the Speedo, Berghaus and Endura brands to identify how they could differentiate from competitors and win with customers through both product attributes, service development (e.g. repairs and resale), and community impact initiatives.
I was at Kimberly Clark for 8 years, and drove the development of several impact focussed brand programs such as:
The 'Toilets Change Lives program', a global commercial cause marketing initiative that that delivered significant incremental revenue (through unlocking retailer promotional deals and shelf space) AND also brought sanitation to 500k people.
An investment plan and operational model development for nappy recycling facilities in South Africa and Israel with forecasted increases to Huggies market share through consumer loyalty programs.